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Advertise with Benefits and Pensions MonitorWelcome to the Advertiser Section of MONITOR’s website. We hope you’ll find the information you need here to make a more informed decision on what is important in the purchase of advertising space. If you have any questions or need more information, please don’t hesitate to contact us here.Download Rate Card (PDF) ------------------------------------------------------------------- Benefits and Pensions Monitor Benefits and Pensions Monitor magazine was created in 1991 by Brian McKerchar and John McLaine to serve Canada's Plan Sponsors in the areas of pension fund investment and employee benefits management. Their experiences in this field date back to 1976. Differences in editorial content as well as market coverage are key to our magazine’s success. MONITOR is closely involved with industry associations and industry experts to help us craft the magazine as a continuing source of industry information. Editorial Ad-Q readership studies by Harvey Research Inc. show that Benefits and Pensions Monitor is read by the people who manage Canadian benefits and pensions for their employees. These studies also show that 46% of our audience does not even receive the number 2 publication. Our slogan, “Making a Difference…” is just as meaningful today as it was back in 1991. ------------------------------------------------------------------- Canada’s Primary Market In Canada, a ‘small business’ is generally considered one with less than 100 employees. Industry Canada’s Stats Canada (June 2006) shows us there are 1,070,139 employer businesses in Canada, and that just 2.5% of them have 100 or more employees. The primary focus for the circulation development of Benefits and Pensions Monitor is the 100+ employee level, which many industry professionals consider as Canada’s Primary Market for employee benefit plans and pension fund investment. With over 90% of MONITOR’s circulation directed to this area, providers are able to target their promotional efforts where they can achieve the most success in building their business. This Primary Market philosophy is not followed by our closest competitor, which directs almost one-quarter of their circulation to companies with less than 50 employees. In our opinion, the small businesses market is really a ‘mass-market’ that is expensive to reach and, on a ‘per company’ basis offers providers less return for the work involved. Benefits and Pensions Monitor’s circulation is so detailed we can show advertisers the number of companies reached at all size levels, job titles and geographic combinations. It is also the only industry magazine that breaks out its circulation in Standard SIC Business Classifications so you know exactly what type of businesses your messages will reach.
Business-to-Business communications is our business – our only business. Our magazine succeeds only if our advertisers succeed. Put Benefits and Pensions Monitor on your team and find out what our regular advertisers already know. MONITOR does make a difference.
------------------------------------------------------------------- Circulation Audits Benefits and Pensions Monitor has a qualified, controlled circulation and is the only industry magazine in Canada to meet the strict requirements of the largest independent B2B circulation audit firm in the world, BPA Worldwide. The ‘controlled’ aspect of our circulation qualification process is important because not all circulation policies are the same. Every executive receiving MONITOR is pre-qualified before they get on our list, even if they want to pay for it. Our dedicated circulation specialists check the accuracy of each person’s name, job title, and company size and existence to ensure advertiser dollars are not paying for waste circulation. Anyone making an online ‘request’ to subscribe to MONITOR goes through the same qualification process before they become eligible to receive the magazine; because you can’t always be sure these internet people exist. If we can’t find them in D&B and other research sources, they don’t qualify to get Benefits and Pensions Monitor. Advertisers can rely on MONITOR’s circulation for accuracy. PDF of current circulation statement here – June 2007 ------------------------------------------------------------------- JOB TITLES and COMPANY SIZE Information This chart shows you two important features of MONITOR’s audited circulation that other publications don’t want to compare. It places the focus on who we reach and the size of company they manage.
The first section in this chart shows you the different JOB TITLES reached for you by Benefits and Pensions Monitor. There are basically three primary job functions that can decide on purchasing your services. The buck stops with General & Corporate Management, and that is our single largest job title area of coverage, and much superior than any other industry magazine. Second to that is Financial Management, followed by Personnel & Benefits people in the HR Departments. Once you have key management covered in Canada’s largest companies, you’re ahead of the game. The second section of the chart shows COMPANY SIZE information. The first four categories cover what most industry experts would consider the Primary Market – those companies with 100 or more employees … where you will find over 90% of MONITOR’s circulation. The people receiving Benefits and Pensions Monitor are responsible for making informed decisions on pension fund investments, employee benefits, healthcare, and more. They look upon MONITOR as their continuing source of job education and consider it "must reading." ------------------------------------------------------------------- Why Should I Advertise? If you are a provider of services for Plan Sponsors in Canada’s largest companies, you already know how difficult it is to reach all the key decision makers. It stands to reason your chances of making the sale are considerably better if you are invited to call. MONITOR takes your messages behind closed doors when you can’t be there in person. This is important because Benefits and Pensions Monitor has the deepest market penetration and the highest circulation of any magazine in this industry.
When people read your advertisement they are looking for tangible confirmation that they should deal with you. Everyone knows advertising costs money and just by advertising in Benefits and Pensions Monitor, you establish the fact your company is substantial and successful enough to afford it. Advertising levels the playing field. If advertising didn’t work, why would so many successful companies do it? The ‘blue chips’ of tomorrow are the big advertisers of today. It helps to build your brand and awareness of your company and its products, and make you a contender for the business. Leaf through any issue of Benefits and Pensions Monitor and you’ll see this industry’s blue chips. Or take a look at our Web Links (here)
MONITOR’s audience reads every issue of the magazine. And if your message isn’t there, you’ve lost a special opportunity to bond with our readers. Perhaps worse, you’ve left the magazine to the exclusive use of your competitors! In today’s competitive business world, that may not be the best decision for you because 46% of MONITOR’s readers don’t even receive the number two publication. You know Benefits and Pensions Monitor is out there. You probably see it everywhere you go and you know it’s being read. The next step is to make sure your message is there too. Find out what our advertisers already know. Let us show you innovative ways to build your business in today’s competitive marketplace. Call the publisher, John McLaine, at 416-494-1066 or email him here. |
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